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Karl Lagerfeld partners with Sofitel Luxury Hotels

By on February 1, 2013
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Karl Lagerfeld is known around the world for his out-of-this-world clothing, artistic endeavors and unique style. Fashionistas and trend setters all across the globe strike a pose in his legendary designs, but soon they will be able to feel the touch of his style even when they embark on a luxury travel experience. The fashion icon has teamed up with Sofitel Luxury Hotels to create the emblem for one of its premier accommodations.

“I am very proud to announce this inspirational collaboration, which is a perfect illustration of Sofitel Luxury Hotels’ ambitions with regard to excellence and elegance,” said Robert Gaymer-Jones, chief executive officer of the hotel. “His exceptional creativity and talent will confer on our emblem the ultimate touch of refinement and enhance our concept.”

The French hospitality brand is expanding its Asian presence, and the Sofitel So Singapore is the first step in that plan. Lagerfeld’s emblem will help symbolize the sophistication and style that Sofitel tries to embody, and guests at its fabulous hotel will be able to take a piece of the luxury with them when they leave, as the emblem will be on a few items throughout the property.